Become a Great Greengrocer

The Great GreenGrocer is a voluntary marketing support program for independent greengrocers to promote fruit and vegetables to the general community.

This program is funded and managed by Market West. Perth Markets Limited have also provided additional significant funding in support of the program.

Objectives:
Elevate consumer knowledge on fresh produce, particularly around varietal differences, seasonality and usage.
Promoting what's in season to maximise sales and margin.
Provide independent retailers the opportunity to "position" their fresh produce offer against the national chains for a sustainable competitive advantage.
Establish a long term co-ordinated and effective communication platform.
Harness the power of independent greengrocers by uniting them with a single voice.

The proposed program will benefit small business in both metro and regional areas and consumers, who will gain an elevated knowledge of fresh produce.

Criteria to join:

  • Locally owned business
  • Independent fruit and vegetable greengrocer
  • Metro or regional based
  • Store should have physical presentation
  • Accept the Code of conduct

If a fruit and vegetable retailer wishes to participate in the GGG marketing program, it will have to enter into an agreeement with Market West, agreeing to the Terms and Conditions and Code of Conduct stipulated in the agreement. Once a fruit and vegetable retailer has entered into an agreement with Market West it will be authorised to use the GGG logo, promotional materials and entitled to the benefits of the GGG marketing campaign.
 

For more information and terms and conditions please contact us on info@greatgreengrocer.com