The Great Greengrocer marketing campaign is back for 2016/17

 The Great Greengrocer marketing campaign is back for 2016/17

 

The Great GreenGrocer marketing campaign is back for 2016/17, now managed by Market West, with significant funding provided by Perth Markets Limited.

The key objectives for this campaign remain, and include elevating consumer knowledge of fresh produce and seasonality, providing independent retailers the opportunity to position their fresh produce offer against the national chains, establish a long-term communications platform and harness the power of independent greengrocers by uniting them with a single voice.

As the media landscape has changed, so has our campaign. We have commenced a partnership with Clarity Communications to elevate our marketing tactics for the coming 12 months. The award-winning campaign this year includes television advertising using the ‘Fight for flavour’ TVC, outdoor advertising, digital advertising and social media. 

If you would like to be part of the Great Greengrocer marketing campaign please contact Inci Humberstone, GGG Campaign Manager, at inci@marketwest.com.au

 

 

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